6
Deadly photography pricing mistakes, and how to avoid them.
Your prices dictate everything - where you sit in the market, who your clients are and how they perceive you. Most important, your prices determine how much money you make! Establish the right pricing foundation and watch everything change!
6 deadly photography pricing mistakes, and how to avoid them.
Your prices dictate everything - where you sit in the market, who your clients are and how they perceive you. Most important, your prices determine how much money you make! Establish the right pricing foundation and watch everything change!
Hi!
I'm Bryan Caporicci ...
I've been a full-time wedding and portrait photographer for over 10 years. I teach photographers just like you how to make a living from photography. Let's dig in!
Let's get started!
First, avoid the following 6 deadly pricing mistakes that most photographers make. 

Then, grab my FREE guide, How to Price Your Photography by clicking the button below.
PRICING MISTAKE #1
You don't show what you want to sell
You have the “curse of knowledge” - you know too much about photography. Your clients don’t; to them, everything is new. Your clients will only buy what you show them.

Determine what you want them to have, and only show them that! When it comes to making a buying decision, that’s what they’ll choose.
PRICING MISTAKE #2
You don’t value your time
You want to earn a great income from photography, right? If you don’t value your time and talent, your clients never will either.

You must factor in your time when determining your prices. My guide, How to Price Your Photography will walk you through the simple steps to do this.
PRICING MISTAKE #3
You don’t tell your clients why they should buy
Do your clients complain about your prices? Do they complain that you’re too expensive? Do you feel like it’s a race to the bottom?

It’s ok - it’s not your fault. 

Make this one simple change - talk about your value first. Before you mention your prices, tell your client about what they’re getting for the price; what's in it for them? Then, when you give them your prices, they understand the value they're getting for those prices.
PRICING MISTAKE #4
You don’t guide your clients
You must guide your clients through the pricing conversation. In fact, you must guide them through every conversation!

Be like a tour guide and lead your clients through the unfamiliar territory of professional photography. Take control. When you show up as an expert and a true professional, you become someone who deserves to be paid well for their knowledge and experience.
PRICING MISTAKE #5
You focus on your price
Tony Robbins says “where focus goes, energy flows.” When you focus on your prices, they have no choice but to focus on your prices, too.

Don’t focus on your prices. Focus on building relationships. Create a remarkable product, service, and experience for your clients. The "price" factor will then completely fade away.
PRICING MISTAKE #6
You overwhelm your clients
When you overwhelm your clients, they have “paralysis by analysis.” When there are too many choices, the only choice they'll make is not to make one. Keep your offerings simple and tailor the options for each client, so their choices are clear.
Learn how to price your photography
The only proven strategy to calculate your prices for profitability
Now that you know which mistakes to avoid with your pricing, grab my free guide 
How To Price Your Photography to learn exactly how to price yourself for profitability.
We believe in the freedom that being an entrepreneur allows for, and that there is nothing more attractive than being able to make a living by doing what you love.

Sprouting Photographer is an educational resource founded by Bryan Caporicci, created to help you learn about the business of photography. We’ve inspired over 60,000 photographers with our articles, podcasts, and through speaking across North America at some of the biggest conferences in the photography industry such as WPPI, Shutterfest, and Inspire Photo Retreats.